Thursday, March 18, 2010

Who We Are

At Mind the GAAP, our mission is to educate professionals on U.S. generally accepted accounting principles ("U.S. GAAP"), International Accounting Standards ("IFRS" or "IAS"), SEC regulations, and the Sarbanes-Oxley Act.

We have unsurpassed expertise in translating complex regulations into "plain English", so that all professionals can understand and apply these rules. In fact, our guiding principle (and our slogan) is making the complex understandable.

Mind the GAAP is unique in many ways. Click each tab below to discover how we're different.



At Mind the GAAP, we have the advantage of being a small firm. This means we have flexibility in the services we can provide, and our turnaround time is quick. Said more bluntly, we do not have the bureaucracy that often accompanies a larger organization.

Nevertheless, we bring to bear many - if not all - of the same skills and resources of a larger firm. For starters, we have years of practical experience in applying U.S. and international accounting principles, as well as SEC regulations. We also have developed strong relationships with leaders in the standard setting and regulatory communities, meaning that we remain at the leading edge of current accounting practice. Finally, we are experts on subjects ranging from reading and interpreting financial statements to derivatives and hedge accounting.

But that's not all. We have formed alliances with some truly exceptional Partners, allowing us to leverage our competencies, provide ample international coverage, and – as mentioned above – deliver comprehensive services to our clients.